Lionheart Realty was founded in 2024 with a clear ambition: to move beyond transactional real estate and create an experience built on trust, confidence, and long term value. The brand positions property as more than an asset. It presents the home as a place of stability, identity, and personal worth.
The goal of this project was to give Lionheart a presence that felt premium, credible, and established from day one, anchored by the belief captured in the line: You’re Worth It.
The Challenge
Entering a crowded real estate market meant Lionheart had to earn trust instantly. As a new firm, it needed to look dependable and authoritative without feeling cold or inaccessible.
There were three core challenges to solve:
Trust
New brands are often overlooked in favour of familiar names. Lionheart needed a visual identity that felt solid, reliable, and worthy of high value listings.
Differentiation
The market is filled with generic property symbols and predictable branding. Lionheart needed a mark that communicated leadership and confidence while remaining welcoming.
Consistency
The idea of The Wealthy Place had to feel real across every touchpoint, from signage to digital platforms, without losing meaning or warmth.
The Approach
The brand was built around structure and intention.
A strong, balanced symbol was developed using a strict grid system to reflect how real estate businesses grow. With discipline. With planning. With stability at the core.
Typography was chosen for clarity and authority, avoiding decorative styles in favor of something modern, confident, and enduring.
The color system balanced depth and confidence with a sense of progress, helping the brand feel both established and forward thinking.
Every decision was made to support one idea: credibility without explanation.
The Outcome
Lionheart launched with a brand that felt intentional and complete.
The identity positioned the business as premium yet approachable, allowing it to stand confidently alongside established firms. Consistent application across physical and digital materials reinforced trust and clarity at every stage of the client journey.
More importantly, the brand shifted the focus away from selling property and toward serving people, aligning perception with Lionheart’s core belief.
Scope and Deliverables
Brand Strategy
Positioning, messaging direction, and narrative development
Identity Design
Lion symbol, logo system, and typographic structure
Visual System
Colour palette and brand guidelines
Print and Signage
Billboards, on site signage, and property templates
Digital Direction
Social media assets and website visual guidance
