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BRANDING
For Businesses that Build
Most construction businesses still lose clients to cheaper competitors because their brand doesn’t communicate credibility, clarity, or confidence. I help builders fix that so you get better clients, bigger projects, and a stronger reputation.
You’re
undervalued
You do excellent work, but:
• Clients still compare you to cheaper alternatives• Proposals feel like negotiations instead of decisions• Referrals are unpredictable and hard to scale• Your business looks smaller or less credible than it actually is• Growth feels reactive, not intentionalIt costs you better
projects
If nothing changes, this continues.
When your brand is unclear, clients don’t understand why you cost more. They treat you like every other option. They hesitate, push back, and shop around. Over time, you attract the wrong projects, burn energy convincing instead of building, and stall at a level you’ve already outgrown.Good work alone doesn’t compound. Clear positioning does.We take it from here.
This is where we come in.
For business owners tired of being underestimated. Not just about making things look pretty. About bringing structure, clarity, and strategy to your business perception. The focus is on the foundation first. Market positioning. Reputation. Reasons for the right clients to choose without a fight. Branding should make growth easier, not louder.Branding, Strategy and Design
FOR BUILDERS
READY TO GROW
PROPERLY
CLIENT
TESTIMONIALS
These are feedback from people who came frustrated that their brand didn’t reflect the quality of their work. Through the process, things became clearer.
Read them as real experiences. They tend to reveal more than they try to convince.
CASE STUDIES
1
Brand Strategy
The foundation of your business. We define what your business stands for so clients decide faster and trust you before the first meeting. Then we shape those decisions into a clear, unmistakable identity that sets you apart and holds its ground as you grow.
2
Visual Identity
The expression of your brand visually. We turn your brand strategy into a clear visual system that reflects what you stand for, shapes perception, and makes your brand instantly recognizable across every touchpoint.
3
Website Design
The engine of your brand online.We build an intentional site that educate, reassure, and guide your visitors toward a call.Every page is intentional, aligned with your strategy, and built to support your business as it grows.
4
Social Media
The voice of your brand in public.We shape how your brand shows up daily, communicates clearly, and stays consistent across all platforms. Every post reinforces your positioning, builds trust over time, and keeps your brand recognizable wherever attention lives.
WHERE BUILDERS COME TO RISE
Clarity, structure, and positioning that help construction businesses communicate their value clearly and attract better clients without competing on price.
OUR PROCESS
Phase 1
Discovery
We dig deep into your business, your market, and your vision. Nothing is assumed. Everything is understood.
Phase 2
Strategy
We define what your brand stands for, how it is perceived, and why it deserves to be chosen. Strategy becomes the backbone of every decision.
Phase 3
Design
We translate strategy into a visual system and touchpoints that communicate clarity, credibility, and intent. Every element works together to reinforce your positioning.
Phase 4
Rollout
We bring your brand to life with purpose and control. Every touchpoint is aligned to your strategy to ensure you're ready to launch and grow with confidence.
OUR BRAND STORY
I'm Samuel Hunpe. I started Minasu because I saw a pattern most businesses never question. They treat design as decoration, strategy as optional, and consistency as negotiable. They chase projects, clients, and trends, but they ignore the one thing that actually builds leverage: clarity.
I’ve always believed that clarity creates trust. Trust builds authority. Authority moves business forward. That’s the principle Minasu is built on. Not aesthetics for aesthetics’ sake. Not flashy visuals. But design and strategy that speak in one voice, align every touchpoint, and make decisions obvious.
Minasu exists to help businesses stop blending in. To show them what it looks like to stand firm in who they are, to position themselves for the clients they deserve, and to grow without compromise. Every brand decision we make is intentional. Every visual element has a purpose. Every strategy is designed to move results, not just look good on a page.
Your brand is the structure people trust before they ever see your work. We give builders the clarity and direction to create a strong and recognizable brand that attracts better clients and drives steady growth. This is where your business rises with intent.
FAQs
Do I need a brand? I already get projects.
Yes. But you are leaving bigger projects on the table. A stronger brand increases trust and helps you compete for better clients without lowering your price.
What does it cost to hire Minasu™?
We take the time to listen closely to your needs and create a customized proposal just for you. To provide an accurate quote, we recommend scheduling a free call, where we can discuss your goals in detail.
Keep in mind that when you work with us, you're not just getting a design. You're partnering with us to build a lasting relationship focused on helping your business grow.
What exactly will I receive?
Depending on your project, this might include a Brand Roadmap along with other materials like a complete Brand Playbook, logo files, stationery, style guides, website assets, and social media assets.
You will also get business advice, consultation, and ongoing support during and after the project.
How long will this take?
The timeline depends on the specific needs of your project. Branding projects usually take 1-3 weeks, while more detailed strategy projects can take 4-12+ weeks. Website projects typically take 2-5 weeks. We can expedite the process if needed, but we generally recommend allowing at least two weeks for most projects to ensure thorough research and high-quality creative work.
Will this look too fancy?
No. Construction brands need clarity and authority, not decoration. Your brand will look strong not pretty.
Can this help me attract better clients?
Yes. Clients judge competence by how organized and consistent your business looks. A clear identity makes you look more reliable.
Can we still work together if we live in different countries?
Yes. Business is simply conducted via email, phone and video calls as needed. If you are in the area, then it would be great to meet.
How do you accept payment?
For most projects, we request a 40-50% down payment to schedule in work. We accept payments via bank transfer. The exact details and terms will be provided in our proposal. The final deposit will be paid on completion of the project, prior to releasing the final files.
When can we get started?
We only take on a few projects at a time to ensure that each client gets their deserved attention. Please send us an email to check availability, as this changes all the time.
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